#Gamebryo engine terrible optimization code#

Because webpages are written in HTML, how the HTML code is structured can impact a search engine’s ability to evaluate a page. Page structure - The third core component of SEO is page structure. A large part of SEO is in creating content that is targeted towards the keywords that search engines' users are searching for. Sites that acquire links from many other sites gain authority (called 'PageRank' in Google) in the eyes of search engines, especially if the sites that are linking to them are themselves authoritative.Ĭontent - In addition to looking at links, search engines also analyze the content of a webpage to determine if it would be relevant for any given search query. The reason being, a link can be seen as a vote of quality from other websites, since website owners are unlikely to link to other sites that are of poor quality. Links - Links from other websites play a key role in determining the ranking of a site in Google and other search engines. However, there are three core metrics that search engines evaluate to determine the quality of a site and how it should rank: These algorithms have evolved to be extremely complex, and take into account hundreds or even thousands of different ranking factors to determine the rankings of their SERPs.

Search engines such as Google use an algorithm or set of rules to determine what pages to show for any given query. Thus, even a small improvement in search engine rankings can result in a website receiving more traffic and potentially business.īecause of this, many businesses and website owners will try to manipulate the search results so that their site shows up higher on the search results page (SERP) than their competitors. Only 2-3% of searchers click beyond the first page of search results. For example, for a typical search query, the number one result will receive 40-60% of the total traffic for that query, with the number two and three results receiving significantly less traffic. Search results are presented in an ordered list, and the higher up on that list a site can get, the more traffic the site will tend to receive. Search engine optimization is a key part of online marketing because search is one of the primary ways that users navigate the web. Paid search is often referred to as search engine marketing (SEM) or pay-per-click (PPC). Traffic that comes via SEO is often referred to as 'organic search traffic' to differentiate it from traffic that comes through paid search. In Google and other search engines, the results page often features paid ads at the top of the page, followed by the regular results or what search marketers call the 'organic search results'. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google.

Gamebryo engine terrible optimization